So, the reason for the slow progress on any new additions to TapSplosion is because of my Free Version’s Adverts. If you have played TapSplosion Free, you have probably noticed that ALL of the adverts are of the same type (Daily Deals) … This is a problem with the SDK, which is completely broken:

To begin with, I wasn’t getting any Clicks registered for when I click the adverts in the game, and since it is Pay-per-Click, that is bad! After talking with their support (which was pretty decent) they eventually recognised that it is their problem and not mine. They managed to fix something in the background (with the XMLs) which eventually got the SDK to recognised my clicks, which meant I could finally get some revenue from my adverts, but they still have the problem of only one type of Advert showing, which is still a big problem.

They are aiming for a new SDK at the beginning of next week, and I’m happy to stick with them for a big longer to try and get this fixed for the Windows Phone 7 community, since it’s the only alternative for XNA games. It’s just a shame that I had to test out their SDK in a live app before they realised their SDK is totally broken.

As for the figures that matter, they are not very impressive at all. This may be due to the broken SDK, when that is fixed I’ll post some figures then, but at the moment I’m getting the following numbers:

Daily Requests: ~ 15k

Daily View: ~6k

Fill Rate: ~40% (Bad)

Average Daily Revenue: ~$4

eCPM: $0.297 (Revenue per 1k views)

CTR: ~0.55% (Click through rate)

Anyone used Microsofts Official SDK? I tried another SDK due to being in the UK, and outside of the US is not supported by Microsoft at the moment. How do my figures stack up to others? I’m guessing very badly because of the broken SDK!

I’ll let people know when they fix the SDK and if things improve … if I’m still getting a decent amount of impressions that is!

Thanks, Will keep you up to date!